Product Data Collection
Drive organic traffic
Catalist specializes in aggregating specifications featuring relevant data and SEO friendly keywords for product, making your product page search-engine friendly.
Retain customers
Catalist provides engaging product page content that introduces the product, educates your customers on features and benefits, tags video content and enables product comparison.
Convert customers
A good articulation of why this product and why they should buy it from you often improves conversion significantly.
What kind of data goes into your catalog?
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Product title with keywords
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Short description
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Long description
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Must-have Marketing attributes
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Brand logo
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Pictures
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Optional Marketing attributes
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Dimensional attributes
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Spec sheets
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Published Reviews
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Hazmat attributes
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Regulatory and Compliance data
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Product Videos from manufacturer sites
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Accessories
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UPC/EAN
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Others like Vendor data, packaging spec, as needed
How do we build your product catalog?
Manufacturer sites are the major sources of information. However, you can also send us product data sheets in any form you have ( pdf, scanned images, CSV etc).
When a request is raised for collecting product related information, the army of data collection agents at Catalist start collecting data for building the catalog based on the attribute template agreed with you.
The agents also collect the product data available on your site, normalize them and then collect the missing data from the manufacturer site. The data is then normalized and quality checked. Finally, the normalized data is organized and categorized to form a catalog. The catalog can be delivered to you in whatever format you require.
Product Data Restructuring & Allied Services
Product Data for ERP, PIM and other internal systems
Catalist can restructure the product data to comply with your internal system requirements.
Example: If the camera title has to be in the format
Images
Images are re-engineered for the aspect ratio, size, resolution level (like 72 DPI), noise level, optimised page weight and contrast levels that accentuate the product on your e.commerce site or mobile site.
UPC/EAN Discovery
Catalist employs specialist data mining teams to extract UPC/EAN numbers for products. These UPC/EANs are validated using trustworthy web sources such as manufacturers or brand owners. For instance, even on a tough category like apparels, Catalist was able to achieve a coverage of 62% recently.
Product Tagging
When people invest on a product, the first natural response is to include related accessories to protect the investment or enhance the value. Catalist can help you tag accessories and related products intelligently. For instance, a laptop buyer is 70% more likely to buy a laptop bag or a Symantec Internet Security than a spare battery. A SLR camera buyer is 60% more likely to buy a bag than a lens. Suggestions can also be personalised with intelligent tagging
MAP Compliance
Under-pricing may not just erode margins but also strain your relationship with your brand owners. Catalist has the ability to scan and verify compliance to Minimum Advertised Prices.
Content Re-purposing
There are times, when you may have purchased a catalog from publishers. Catalist helps retailers to re-purpose such purchased content b embedding keywords, editing to match your style sheets, structuring content to rationalise it and adding missed content for use by merchandising, purchasing and operations teams.
Mobile Catalog Creation
Catalist re-engineers product images and product page content to create an impressive mobile commerce content.
Fitment Data Collection
If you are an auto-parts retailer, you may be selling a Bosch Wiper that fits Toyota Corolla 2008-2010 that also fits Chevy Prism 2009-2011. This fitment data is a critical information that a buyer looks for before he pulls out his credit card. Fitment can be applied in a wide range of categories such as fashion, apparels, jewelry, sports equipment, among others.
Product Data Personalisation
Catalist has the ability to personalize product data to make sense to the profile of customer visiting the product page. This can then determine what products and accessories are tagged, what features are highlighted, or what content appears.
Catalog Rationalisation
When retailers or marketplaces integrate multi-vendor catalogs, or catalog of an acquired company, or catalogs in multiple languages, Catalist the ability to rationalise product content and attributes to ensure uniformity. For instance, a leading retailer in UK acquired a retailer in Germany resulting in two different catalogs with several products in common. Rationalisation helped the retailer establish a uniform catalog structure.
Product Classification
Are look-alikes classified as original products? Are high GMV-generating products hidden inside a 2500 node taxonomy? How many clicks does it take you to reach the right product? How long do you take to add 20,000 new SKUs into your catalog?
Catalist's categorisation team uses technology and talent to adopt new products into catalog, dedupe and classify products.
If you are a marketplace/CSE channel, Catalist maps merchant data feeds to your taxonomy to create auto-classification.
Data Feed Management
While analyzing product performance and traffic trends by itself is time consuming work, online retailers also have to make sure that they place their products in the right Comparison Shopping Engines and Marketplaces for the right prices in the required format.
They either take full control of your data feed marketing campaign or they leave you battling with complicated workflow tools when you try to manage it yourself.
Your time and effort are not really reduced because most product data feed companies ask you to do the painstaking job of sending information (shopping feeds) in their master feed format. Then, these companies take all your hard work and simply convert it into CSE based formats. Further, they use tracking tools to generate complex reports which are difficult to interpret.
Catalist does everything for you. At Catalist, we have a team of comparison shopping campaign experts who create feeds specifically for each comparison engines, track the traffic and performance and make sure you get the ROI.
Competition Monitoring & Analytics
Catalist uses technology and price managers to scan, analyse and report price changes.
Our customers usually choose
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their top 3 competitors to monitor for each of their top-selling categories.
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their top selling products for close monitoring
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channels to monitor
In addition to price monitoring, Catalist monitors customer-chosen channels for New Product Introductions and Existing Product Withdrawals by their chosen competitors.
Catalist also is engaged to monitor product promotions in Category Pages and Home Page.
